Célia is the founder of GUR and is from Viana do Castelo, a small town in the north of Portugal that is very rich in traditional handcraft.
Célia always remembers having hand woven rugs in her house and in their friends and family's homes too. They are very typical in Portugal and they have always been more or less the same; beautiful in their own way but very simple, using randomly chosen recycled materials from textile factories.
After some years working at an artist's print studio in Porto, Célia was invited to an exhibition in her hometown, where the intention was to make a bridge between artisans of traditional handcrafts and young designers. It was here that she worked on a design for the handloom with the weaver Cláudia Vilas Boas and they made the first GUR. Célia was so happy with the result and found it so exciting that she wanted to share the experience. She asked some of her illustrator friends to design one too, and GUR started.
The essence of GUR is making these typical Portuguese rugs more fun. We use the same techniques with carefully selected materials. The rugs are very authentic to what they have always been but now they involve a design factor working with artists and illustrators, translating their ideas into rugs.